For some, black evokes positive associations with this colour, including attractiveness and elegance. The colour oozes sophistication. That’s why so many people choose to don black clothing when attending a fancy event. It’s also why high-end brands like Tiffany & Co. and Chanel utilize black in their logos.
However, many use the colour black to symbolize all things negative. Throughout history, this somber colour has been tied to death and all things evil and bad. It evokes strong feelings of anger, aggression, fear, and sadness.
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